
Converting callers to patients: ROI Results
PVD Screening
- Community outreach department developed a 3-day PVD screening in support of heart health
- Promoted event through hospital’s community newsletter
- Call 4 Health handled 225 calls in a 4 day timeframe, pre-screened and registered 180 people for the event
- Of those, 21 had additional patient encounters at the hospital within 9 month period following screening
- Hospital received $45,979 in net revenue from those visits
- 29% of those were new patient visits
Uterine Fibroid Embolization (UFE) Seminar
- Call 4 Health fielded 68 calls for seminar registration
- scheduled 13 women for physician consult/ office visit BEFORE attending seminar, with 8 of those women needing MIS surgery
- Yielded $41,656 in related revenue
- In the six months following the seminar, the hospital realized:
- an additional 19 related outpatient visits
- total charges of $73,089