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Converting callers to patients: ROI Results   

PVD Screening

  • Community outreach department developed a 3-day PVD screening in support of heart health

  • Promoted event through hospital’s community newsletter

  • Call 4 Health handled 225 calls in a 4 day timeframe, pre-screened and registered 180 people for the event

  • Of those, 21 had additional patient encounters at the hospital within 9 month period following screening

  • Hospital received $45,979 in net revenue from those visits

  • 29% of those were new patient visits

Uterine Fibroid Embolization (UFE) Seminar

  • Call 4 Health fielded 68 calls for seminar registration

  • scheduled 13 women for physician consult/ office visit BEFORE attending seminar, with 8 of those women needing MIS surgery

  • Yielded $41,656 in related revenue

  • In the six months following the seminar, the hospital realized:

    • an additional 19 related outpatient visits

    • total charges of $73,089

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